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Standard timing is as follows:
 | Test commercial in our hands - 7 days prior to start of field |
| | Topline (Proven Recall scores) -
2 weeks after start of field |
| | Verbatims -
3 days or less after topline |
| | Final report - 3 weeks or less after topline |
All testing is conducted in geographically spread major suburban shopping malls with permanent facilities. Market selection is determined by client specifications and field availability. Test markets include but are not limited to:
Albany, Atlanta, Baltimore, Boston, Chicago, Cincinnati, Colorado Springs, Dallas, Denver, Detroit, Fort Lauderdale, Fresno, Hartford, Houston,
Indianapolis, Kansas City, Los Angeles, Milwaukee, New York Metro, Philadelphia, Phoenix, Pittsburgh,
Raleigh-Durham, San Antonio, San Francisco, Seattle, Tampa and Washington DC.
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